Goal

The main goal of these visuals was to promote pharmaceutical products. Ecopharm's social media presence consists of three pages - two focusing separately on products for children and women, and a third page advertising a dietary supplement.

The focus of the visuals was to build a playful and modern style for the products that represent the posts' topics and separates the brand's visual identity from its competitors. Most pharmaceutical companies focus on more minimalistic and clear images. With Ecopharm, I decided to build the visual style of each page differently depending on the target group - women, children, or a wide target group (from young adults to older).

All colors are bright and clear. In some visuals, I have used frames and color gradients in order to create more depth and an interesting composition. All visuals include a picture of a person that gives the context of the theme of the post itself.