Goal

The main goal of this advertisement is to present the option to search for a second opinion about your dental needs. Designing two versions of an advertisement were necessary as the project was focused on two separate focus groups - male and female young adults.

I developed the visuals for both versions using Adobe Photoshop. The pictures are pretty strictly related to the meaning of the copy in the visual. The designs were implemented for different sizes and dimensions according to the different types of advertisements in the metro.

Inspiration

My inspiration for this project came from similar advertisements in the trains and stations around the world and how specific techniques can attract more attention from people while they are using public transport. Each visual includes a bright figure of the character which presents the context of the copy. The two parts of the copy in the visual were separated in order to be more visually understandable.